As a marketing professional in the real estate industry, I developed and executed a comprehensive marketing test case for a new development project. I created marketing collateral, such as marketing emails, press releases, videos, and flyers, to drive sales and increase awareness of the new development with a targeted and effective marketing campaign. Additionally, I created print collateral for the company's homeownership program.
Video Display
The goal was to generate buzz and interest in a new luxury development in a highly competitive market. I aimed to showcase the unique features and benefits of the development, such as its prime location, modern amenities, and stunning views. I also customized the final result to reflect the client's branding and colors, which were then displayed in model homes on the property.
PRESS RELEASE
The press release aimed to highlight the development's unique features and benefits. It also showcased the community's successful grand opening event, drawing an enthusiastic crowd of prospective residents to preview the model homes and experience the curated lifestyle.
Successful Grand Opening of The Village at Lake Bell
SMALLTOWN, TX (March 29, 2023) - Communities of Hope, one of the nation's largest owner-operators of manufactured home communities and RV resorts, is pleased to announce the successful grand opening of The Village at Lake Bell on Sunday, March 26th. The event drew an enthusiastic crowd of prospective residents to preview the model homes and the curated active adult lifestyle offered in this new community.
During the grand opening, visitors toured six fully furnished models and newly available homes for purchase. The event featured planned activities, such as prize giveaways, a barbecue lunch catered by Mikey's Barbecue Pit - Horseman Road, cookies by Cookie Crumbles, and a raffle. As a token of appreciation, the first 50 guests received gift bags and had the opportunity to have their photos taken in the 309 Photobooth.
The turnout for the event exceeded expectations, attracting a diverse range of potential residents interested in the beautiful, energy-efficient homes and the array of amenities offered at The Village. Communities of Hope extends heartfelt thanks to all local vendors who helped make this event possible, particularly Tim Forest from Mikey’s Barbecue Pit, who went above and beyond to provide additional food when more guests than anticipated attended the event.
"We are delighted with the overwhelmingly positive response from the community and the fantastic turnout at our grand opening event," said Henry Fields, Senior Vice President, Sales & Marketing for Communities of Hope. "The Village at Lake Bell is truly a one-of-a-kind community, and we are excited to see it flourish as we welcome new residents."
Prospective buyers were wowed by the beautifully decorated model homes and the new approach to life that this community will offer to their active adult residents of The Village at Lake Bell. This gated, active adult community offers exclusive amenities, including a heated lap pool, fitness center, clubhouse, ballroom, pickleball courts, and bocce ball courts. The full-time Lifestyle Director will coordinate programming for the active adult village, such as pickleball tournaments, water aerobics, organized hikes, and other events.
"We are excited to settle in this nice community and make Texas our home! We love our new house, it has lots of storage and style. Can't wait to decorate it!" said Bill and Bonnie Eble, new owners and Founders' Club members.
The model park located in the active adult village remains open daily for viewing. Visitors are also welcome to stop by the Welcome Center Monday-Friday from 9 a.m. to 5 p.m. More information about the active adult village or the all-ages section at The Village is available at www.thevillagelakebell.com, and for updates, the community can be followed on Instagram @thevillage.tx.
To learn more about Communities of Hope's other locations and their RV resorts across the United States, visit www.homesofhope.com or follow them on Facebook or Instagram @homesofhope.life
About Communities of Hope:
Communities of Hope is one of the nation's largest owner-operators of manufactured home communities and RV resorts, offering affordable and modern living options paired with a variety of amenities for an active and engaging lifestyle. With a commitment to excellence, they strive to create places where residents can enjoy the benefits of community living and an array of amenities in a convenient, secure environment.
POSTERS
For this project, I was tasked with creating a series of posters to educate residents about the company's homeownership program. The main objective was to dispel the notion that residents would always be renters and never own their homes. The secondary objective was to use the company's new colors and incorporate the program's logo.
