As the Communications Officer for a private school, I created a collection of print and digital collateral that helped attract and engage prospective families and inform donors. Below are two major projects that serve as examples of my work: the Super Bowl ad video project and the Admissions Brochure. Through these projects, I aimed to showcase the school's unique values and offerings while highlighting academic excellence, vibrant community, and dedication to student success.
SUPER BOWL VIDEOS
As the creative lead, I was entrusted with crafting video ads to be aired during the local broadcast of the Super Bowl. With only two weeks to conceptualize, gather, and create content, I leveraged my creative skills and industry expertise to deliver the final product on time.
Throughout the production process, I collaborated closely with the Head of the School and stakeholders to ensure that the ads captured the brand's essence and resonated with the target audience. In addition, I conducted multiple rounds of revisions, incorporating feedback from all parties involved, to ensure that the final product met the highest standards of quality and impact.
Print Enrollment Magazine
The lookbook served as a powerful enrollment tool and a platform to highlight the school's daily accomplishments to potential donors. Through stunning visuals and engaging content, I sought to capture the essence of the school's educational philosophy, pedagogy, and values, including sustainability and community engagement.
